Pura Macha Trio Front | #1 of #9
Pura Macha Classic Crunch - Front | #2 of #9
Pura Macha Classic Crunch - Nutrition Facts | #3 of #9
Pura Macha Sweet Heat - Front | #4 of #9
Pura Macha Sweet Heat Dab | #5 of #9
Pura Macha Red Eye - Front | #6 of #9
Pura Macha Sweet Heat - Nutrition Facts | #7 of #9
Pura Macha Red Eye Dab | #8 of #9
Pura Macha Red Eye - Nutrition Facts | #9 of #9
Pura Macha Salsa


Pura Macha is our riff on salsa macha — the deliciously addictive mix of chiles, crunch (typically nuts and seeds), and oil — that can be found on tabletops all across Mexico. With unique flavor combinations that render even the most ho-hum dishes irresistible, you’ll always want to keep a jar of Pura Macha within arm’s reach. Heat, crunch, pow....¡Guau!

Classic Crunch: Call this a cousin to your favorite chili crisp. It’s savory and satisfying, thanks to garlic and onion, a blend of not-too-hot chiles, and crunchy pumpkin and sesame seeds.

Sweet Heat: The brightness of dried Montgomery cherries and real cacao nibs (a non-allergenic alternative to classic peanuts) balance out the medium heat of chipotle and guajillo chiles.  

Red Eye: A fiery, fan-favorite blend of chipotle chiles, peanuts, and (decaf) coffee with multiple dimensions of flavor — smokiness, a hint of bitterness, nuttiness — and very satisfying heat.

This item is currently unvavailable. Sign up to get notified when it is back in stock.

You're already signed up!
You're signed up!
Classic Crunch
•Ingredients: grapeseed oil, chile guajillo, chile ancho, dried garlic, dried onion, pumpkin seeds (pumpkin seeds, canola oil), sesame seeds, brown sugar, chile de árbol, sea salt.
• Contains: sesame
• Heat level: low-medium
6 oz jar

Sweet Heat
• Ingredients: grapeseed oil, chile guajillo, dried cherries (dried cherries, cane sugar, sunflower oil), cacao nibs, chile chipotle, brown sugar, sea salt.
• Heat level: medium
• 6 oz jar

Red Eye
• Ingredients: grapeseed oil, chile chipotle, roasted peanuts, chile ancho, ground coffee (decaf), brown sugar, sea salt, pimentón.
• Contains: peanuts
• Heat level: high
• 6 oz jar

Pura Macha Trio
• Contains one of each of the above flavors (Sweet Heat, Red Eye, and Classic Crunch).
• No substitutions available.
• 3 x 6 oz jars, 18 oz total
Pura Macha goes on everything, is shelf-stable, and doesn’t require refrigeration. Stir thoroughly before spooning.
Review Highlights-

Best ever

Absolutely delicious! Beware they are highly addictive. Makes you want to add salsa to everything.

Carolina C.

Makes everything it touches better

I tried it at a friend’s then ordered some for myself because it actually makes me want to eat more vegetables, just so I can have something to put it on. I’ve been eating it on everything: carrots, cucumbers, sweet potatoes, broccoli…basically anything you can think of cooked or raw, makes an excellent vehicle for this salsa macha.


What Can't Pura Macha Do?

Use it as a marinade. Drizzle it on tacos. Mix it into mayo. Spoon it onto tamales. Fry your eggs in it. Shake it into salad dressings. Pour it on your pizza. Liven up your takeout. We have yet to find a use for Pura Macha we can't get behind.

More Inspiration

The History of Salsa Macha

Salsa macha's origins are in the state of Veracruz, whose long coastline hugs the Gulf of Mexico, but as is the case with many popular foods, the story of how it came to be is not entirely clear. What is worth noting, however, is that Veracruz is home to the oldest and largest port in the country and was a nexus for trade between the East and West. Was salsa macha the result of cross-continental trade? We don't know — but we do know that the free movement of people is essential in maintaining vibrant foodways.


Does Pura Macha require refrigeration?

No, Pura Macha can be kept out at room temperature. Stir before spooning.

What is the shelf life of Pura Macha?

Pura Macha tastes best within one year from the date of production, marked on the bottom of each jar.

Does Pura Macha contain seeds or nuts?

Red Eye contains peanuts, and Classic Crunch contains sesame seeds and pumpkin seeds. Please note all salsas are made in a shared production facility where all major allergens may be present.

What does Pura Macha pair well with?

Just about everything! Drizzle on your eggs, tacos, pizza, avocado toast, roasted vegetables, fried chicken, chocolate ice cream, steak, brothy beans, corn on the cob, tamales, soft cheeses, turkey sandwiches, grilled mushrooms, and more.