Our Story
What is Masienda?
Rooted in tradition, trusted by chefs — Masienda brings Mexico to your table.
Since 2014, top chefs — like José Andrés, Enrique Olvera, and Alice Waters — and home cooks around the world have been turning to Masienda for the highest-quality Mexican-made ingredients and kitchen staples. Today, our products are in thousands of restaurants and grocery stores across the US.
A combination of the words masa and tienda (store), Masienda specializes in culinary experiences that begin and end with masa. What is masa, you ask? Masa is the Spanish word for dough, specifically, the special, nutrient-rich dough prepared from alkalized (aka nixtamalized) corn used for tortillas, tamales, and more.
From single-origin Mexican corn and heirloom masa flour (aka masa harina) to stone-ground, two-ingredient organic corn tortillas, restaurant-quality prepared meals and acclaimed kitchen tools, Masienda is the James Beard Award-winning deep dive into authentic Mexican flavor.
Who We Are
Masienda founder Jorge Gaviria was raised by his Mexican- and Cuban-born parents in Miami, the point of convergence for people from many Latin cultures. Despite the widespread availability of dishes made with masa, the flavor and sourcing left much to be desired.
While apprenticing at farm-to-table restaurants in New York, he began to wonder why the same principles weren’t being applied to the staple most elemental to him and the people he grew up with: corn.
He turned to the Central Valleys of Oaxaca, Mexico’s heartland of maíz nativo (heirloom corn), in search of answers, and found them in the form of a tortilla: the earthy scent, the chew of the masa, the lingering, nutty, sweet flavor of corn, and the immediate connection to its history and terroir. Something that tastes that good and is so deeply nourishing is worth celebrating, and thus, Masienda was born.
Our small but mighty company is collectively owned by our team, which is based across the US and Mexico. Representing distinct perspectives from throughout the masa foodway, we are proud to serve professional chefs and home cooks with the ingredients and tools needed to make the very best masa-based dishes in your own kitchens.
Bienvenidos a Masienda — we’re so glad you’re here.
Masienda has built our version of a masa value chain to share the richness of this tradition and help preserve one of the world’s most important crops.
Proud to Be a
B Corp
Proud to Be a
B Corp
As of Fall 2025, Masienda is excited to share the news that we are a certified B Corporation. B Corp certification is awarded to companies that commit to the highest standards of social and environmental performance, transparency, and accountability. Longtime fans of Masienda will know that we’ve lived these values since Day 1, when we set out to build a more sustainable and inclusive food system, one tortilla at a time. If you’re looking to learn more about our business practices, check out our Sourcing Reports below, which not only document the progress we’ve made year over year, but also the relationships and shared values that continue to guide us. We’re proud to be part of B Corp’s mission of making all business a force for good.
