The Big Blue Giveaway

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Buy Masa at Whole Foods and Win All Things Azul

To celebrate the launch of our blue masa in Whole Foods, and the launch of our newest tortilla press hue, Azul, we’re giving away all things blue. 

One lucky winner will snag 

  • Our bestselling tortilla press in Azul
  • Two bags of blue masa harina
  • One Made In blue carbon steel Comal
  • One blue tortilla warmer
  • One La Jefa bowl in Luna

To enter the giveaway, simply purchase a bag of Masienda Heirloom Corn Masa Harina (any color!) at a Whole Foods Market near you and upload your receipt using the link below by October 9.

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Introducing Azul

Our most requested color for the Doña Rosa Tortilla Press is officially here! This is whichever brand of blue speaks to you. Think: traditional talavera, Frida’s Casa Azul, our hometown LA Dodgers, Bill Cunningham. Not to mention, it’s also the O.G. color we first fell in love with at Doña Rosa’s workshop years ago. It’s dreamy. It’s dignified. And can we just say? It’s even better in person.

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Terms and Conditions

1. Eligibility: The Big Blue Bundle Giveaway Sweepstakes is open to legal residents of the United States who sign up at Entrants must be 18 years of age or older as of their date of entry in this promotion in order to qualify. This Sweepstakes is subject to federal, state, and local laws and regulations and void where prohibited by law. Masienda's employees, its subsidiaries, affiliates, suppliers, partners, advertising and promotion agencies, and directors (collectively the “Employees”), as well as members of an Employees' immediate family and/or those living in the same household of Employees are ineligible to participate in the Big Blue Bundle Giveaway.

2. Sponsorship. The sponsor is Masienda (“Sponsor”), located at 11515 West Pico Boulevard, Los Angeles, CA 90064. Sponsor will conduct the Sweepstakes substantially as described in these Official Rules.

3. Agreement to Rules: By entering this Sweepstakes, the Entrant (“You”) agrees to abide by the Sponsor's Official Rules and decisions, which are fully and unconditionally binding in all respects. The Sponsor reserve the right to refuse, withdraw, or disqualify any entry at any time at the Sponsor’s sole discretion. By entering this Sweepstakes the You represents and warrants that You are eligible to participate based on eligibility requirements explained in the Official Rules. You also agree to accept the decisions of the Sponsor as final and binding as it relates to the content of this Big Blue Bundle Sweepstakes.

4. Big Blue Bundle Giveaway Sweepstakes Entry Period: This promotion begins on September 25, 2023 at 9AM PST and ends on October 9, 2023 at 11:59PM PST (“Entry Period”). To be eligible for the Sweepstakes, entries must be received within the specified Entry Period.

5. How to Enter: Eligible entrants can enter the Big Blue Bundle Giveaway Sweepstakes by submitting an entry via the online form provided at As a participant, your entry must fully meet all Sweepstakes requirements, as specified in the Official Rules, in order to be eligible to win a prize. Incomplete entries or those that do not adhere to the Official Rules or specifications will be disqualified at the Sponsor's sole discretion. Fraudulent methods of entry or circumvention of the rules may result in the Sponsor invalidating your entries and removing them from the Sweepstakes at the Sponsor’s sole discretion. To enter, you must fill out the form at Whole Foods purchase receipts must be properly uploaded and legible to be considered as part of a valid entry. If you are unable or do not wish to upload a receipt you may enter your information (name and email address) in the form at and forgo receipt upload. No purchase necessary to enter or win; a purchase does not improve your chances of winning. 

6. Prizes: The Winner of the Big Blue Bundle Giveaway Sweepstakes (the “Winner”) will receive the Grand Prize of a blue tortilla press, two bags of blue masa, one blue tortilla warmer, one Made In blue carbon steel Comal with seasoning wax, and one Jefa bowl in Luna, valued at $325. The actual/appraised prize value may differ at the time the prize is awarded. The prize(s) shall be determined solely by the Sponsor. There shall be no cash or other prize substitution permitted except at the Sponsor’s discretion. The prize is non-transferable. The Winner, upon acceptance of the prize, is solely responsible for all expenses related to the prize, including without limitation any and all local, state, and federal taxes. The Winner shall not transfer assignment of the prize to others nor shall the Winner request the cash equivalent or prize substitution. By accepting the prize, the selected Winner grants permission for the Sponsor to use the Winner’s likeness, entry, and name for purposes of advertising and trade without further compensation unless prohibited by law.

7. Odds: The total number of eligible entries received determines the odds of winning.

8. Selection and Notification of Winner: The Winner will be selected by a random drawing under the supervision of the Sponsor. The Sponsor will notify the Winner by email within five days following Winner selection. The Sponsor is not responsible for nor shall have no liability for Winner’s failure to receive notices due to email security settings that may cause notifications to be marked as spam or junk email. Nor shall be Sponsor be liable for the Winner’s provision of incorrect or otherwise non-functioning contact information. If the Winner 1) fails to claim the prize within 5 days from the time the award notification was sent, 2) is found ineligible, or 3) does not complete and return an executed declaration and release within the specified timeframe, the prize may be forfeited and an alternate Winner may be selected. Receipt of the prize (offered in the Big Blue Bundle Giveaway Sweepstakes) by the Winner is upon the condition of compliance with any and all federal, state, and local laws and regulations. IF THE WINNER VIOLATES ANY OF THESE OFFICIAL RULES, THE WINNER (AT THE SPONSOR’S  SOLE DISCRETION) WILL BE DISQUALIFIED, AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.

9. Rights Granted by You: By submitting an entry into this Sweepstakes, You understand and agree that the Sponsor, any individual acting on the Sponsor’s behalf, and the licensees successors, and assigns of the Sponsor shall, where permitted by law, have the right to print, publish, broadcast, distribute and use in any media known now or hereafter developed, in perpetuity, worldwide, and without limitation, your submission, name, photo, portrait, voice, likeness, image, statements about the Big Blue Bundle Giveaway Sweepstakes, and your biographical information for news, publicity, advertising, promotional purposes, trade, information, and public relations without any further notice, review, consent, compensation, or remuneration.

10. Terms & Conditions: In its sole discretion, the Sponsor reserves the right to modify, suspend, cancel, or terminate the Big Blue Bundle Giveaway Sweepstakes should non-authorized human  intervention, a bug or virus, fraud, or other causes beyond the Sponsor’s control, impact or  corrupt the security, fairness, proper conduct, or administration of the Big Blue Bundle Giveaway Sweepstakes. The Sponsor, in the event of any of the above issues, may determine the Winner based on all eligible entries received prior to and/or after (if appropriate) the action taken by the Sponsor. Individuals who tamper with or attempt to tamper with the operation or entry process of the Sweepstakes or website or violates these Terms & Conditions will be disqualified by the Sponsor in its sole discretion. In its sole discretion, the Sponsor has the right to maintain the integrity of the Big Blue Bundle Giveaway Sweepstakes, to void votes for any reason, including, but not limited to: multiple entries of the same receipt from the same user; or the use of bots, macros, scripts, or other technical means for entering. Attempts by any entrant to deliberately damage any website or undermine the legitimate operation of the Big Blue Bundle Giveaway Sweepstakes may be a violation of criminal and civil laws. If any such attempt is made, the Sponsor reserves the right to seek damages to the fullest extent permitted by law.

11. Limitation of Liability: Your entry into this Sweepstakes constitutes Your agreement to release and hold harmless the Sponsor and its subsidiaries, representatives, affiliates, partners, advertising and promotion agencies, successors, agents, assigns, directors, employees, and  officers against and from any and all claims, liability, illness, injury, death, litigation, loss, or  damages that may occur, directly or indirectly from participation in the Sweepstakes and/or the 1) Winner accepting, possessing, using, or misusing of any awarded prize or any portion thereof; 2) any type of technical failure; 3) the unavailability or inaccessibility of any transmissions, phone, or Internet service; 4) unauthorized intervention in any part of the entry process or the Promotion; 5) electronic error or human error in the Promotion administration or the processing of entries.

12. Disputes: THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE UNITED STATES AND CALIFORNIA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. The Entrant agrees, as a condition of participating in this promotion, that if any disputes cannot be resolved between the Entrant and the Sponsor, and if causes of action arise out of or are connected with this Sweepstakes, they shall be individually resolved exclusively before a court located in California having jurisdiction, without resorting to any form of class action. Under no circumstances in any such dispute shall the participant be permitted to obtain awards for, an hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Sweepstakes). The participant waives all rights to have damages multiplied or increased.

13. Privacy Policy: Information submitted with an entry is subject to the Privacy Policy stated on the Masienda website. Click here to read the Privacy Policy.

14. Winners List: You may obtain a copy of the Winner’s name(s) or a copy of these Official Rules, by sending your request via mail with a stamped, self-addressed envelope to: Masienda, 11515 West Pico Boulevard, Los Angeles, CA 90064, United States of America. Requests must be postmarked no later than October 12, 2023.

15. The Big Blue Bundle Giveaway hosted by Masienda is in no way sponsored, endorsed, administered by, or associated with Instagram or Facebook.

16. You, the Entrant, have affirmatively reviewed, accepted, and agreed to all of the Official Rules.