The Wholesale Guide
Masienda was created by restaurant professionals for restaurant professionals. And, while we’ve come a long way since our first restaurant partnership in 2014, we remain as focused as ever on providing the best service to our hospitality partners across the industry. The following guide is everything you need to know about how to source all that Masienda has to offer at the best price possible, no matter your concept size or stage of development.
If you're new to Masienda, please read over the Wholesale Guide (we created it just for you!) and to get started.
HOW TO ORDER
Distributors
Get Masienda products added to your regular distributor deliveries.
We have great relationships with some of the most respected distributors in the country, including Chef’s Warehouse, US Foods, Sysco, Gordon Foodservices, Cheney Brothers, and Julius Silvert, to name a few. If your preferred distributor is not yet carrying Masienda products, our dedicated team will help get them set up as quickly as possible.
To get started, please connect us directly with your distributor representative via email at distribution@masienda.com. Don’t forget to specify what products you would like to begin sourcing. We’ll work with your distributor to stock exactly what you need. If you’d like to discuss your best options in more detail, please fill our our Wholesale Contact Form set up a meeting with our Wholesale Hospitality Team.
Advantages of Working with Distributors:
The most efficient way for you to get regular deliveries of Masienda ingredients is through your preferred local distributor. This goes for all of our foodservice catalog items, from bulk (50+ lb) heirloom corn and masa harina to pre-cut chips and tostadas. Some advantages to consider:
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Cost Savings | Tight on space and can't store half or full pallets? Through ordering efficiencies, your preferred local distributor can offer up to 20% discount on average compared to Masienda’s direct parcel delivery.
- Ordering & Delivery Efficiency | Streamlining is the name of the game. Place your order with one distributor and receive fewer inbound deliveries, fewer interruptions, fewer places to track your mission-critical orders.
- Speed | In a supply pinch? Your local distributor will have a fast, cost-effective solution when it comes to emergency ordering.
- Exclusive Selection | Believe it or not, distributors can fulfill more of Masienda’s catalog than Masienda can itself. For example, our frozen, ready-to-cook items like our bestselling pre-cut chips and tostadas are only available through third-party distributors with refrigerated/frozen capabilities.
Masienda.com
If working with a distributor is not right for your business, you can place a direct wholesale order online, for both parcel AND pallet shipments.
In the Wholesale section of Masienda.com, we carry wholesale (44-55 lb) quantities of our dry goods, fulfilled through parcel delivery (UPS and FedEx Ground) and pallet (freight) delivery. As a general rule, orders of 9 or fewer bags will ship via parcel, and orders of 10+ bags will ship via pallet (lift gate will be automatically included). No wholesale account set up is required.
Ordering online sends your order directly to our team for fulfillment on the next business day. You will receive an email with tracking details once your order has shipped. Please review your shipping address carefully, as we cannot guarantee that address changes will be updated before shipping.
Wholesale Hospitality Team
If distribution nor online ordering works for your business, our Wholesale Hospitality Team is able to process a manual order.
Please reach out our Wholesale Hospitality Team using orders@masienda.com. We will help provide support for your online order or process an order manually if necessary. Note: our team fulfills orders Monday-Friday, 9am-5pm PST (with the exception of holidays).
Costs
| Type |
INDIVIDUAL BAG |
PALLET |
|---|---|---|
|
Heirloom Corn 55 lb x bag |
$1.75/lb ($96.25/bag) |
$1.57/lb ($86.62/bag) 10% off @ 20+ bags |
|
Heirloom Beans 55 lb x bag |
$2.50/lb |
$2/lb ($110/bag) |
|
Heirloom Corn Masa Harina (White, Blue, Yellow Red) 50 lb x bag |
$2.05/lb |
$1.84/lb ($92.25/bag) 10% off @ 20+ bags |
|
*NEW* 44 lb x bag |
$1.09/lb |
$.98/lb / ($43.20/bag) 10% off @ 20+ bags |
|
Cal / Calcium Hydroxide 10 lb x bag |
$4/lb |
N/A |
Masa Programs
Interested in building a full masa program? You can either make masa by nixtamalizing whole kernel or by using masa harina. Here is a quick glance at both options, each excellent in their own ways.
Kernel-to-Masa |
Masa Harina |
|---|---|
| This allows you to create exactly the kind of masa you want, using the corn varietal(s) you prefer, in the style that you envision. The Kernel-to-Masa Program is how we started in 2014 and continues to be an exciting option for chefs looking for greater control and creative possibilities. Our team’s collective masa expertise is here to guide you along the way. | If your restaurant doesn’t have the capacity for a Kernel-to-Masa Program, our masa harina makes it easy to offer your customers fresh tortillas made in house. We offer two types of masa harina, Masa Taquera and Heirloom, both made with two ingredients: whole kernel corn and cal. No preservatives or binding agents. |
|
Ingredients |
Ingredients |
|
Tools |
Tools |
|
Time |
Time |
Which one is best for you?
If you're looking for total control over texture, flavor and style, we recommend the Kernel-to-Masa Program. Our masa harinas — Masa Taquera and Heirloom — are finely ground and best suitable for table tortillas.
If your goal is a recipe tortilla (the kind you fry into tostadas, enchiladas, chips, etc.), we recommend grinding your own nixtamal to control for coarseness, or checking out our best-in-class frozen chips and tostadas below, available for Foodservice via broadliner distributors.
Masa Taquera vs. Heirloom Masa Harina: What’s the difference?
Heirloom Corn Masa Harina
- Corn: Single-origin heirloom corn grown by our farmer-partners in Mexico.
- Texture & Flavor: Fine-ground for pillowy and delicate table tortillas. Corn-forward flavor with tasting note nuances per varietal.
- Color: Available in four different colors: blue, white, yellow and red.
- Best For: A-la-minute table tortillas, taco specials, unique masa shapes, or anywhere flavor and aesthetics are front and center.
Masa Taquera
- Corn: Non-GMO white corn nixtamalized in Mexico. (Though thanks to cal, this masa yields a more yellow tortilla.)
- Texture & Flavor: High-pH, nixtamal-forward flavor reminiscent of a tortillería.
- Performance: High pericarp % (corn skins = whole grain) for extra pliability and durability. Tortillas bend without cracking or crumbling and can be held warm or reheated with ease.
- Best For: High-volume kitchens, service lines, delivery, and catering operations serving up tacos. This is a workhorse masa that holds up beautifully through service.
Frozen Tortillas, Chips & Tostada
Our Foodservice tortillas (non-GMO white & organic yellow), pre-cut chips, and tostadas ship and store frozen (no preservatives here!).
Storing frozen and thawing before use allows you to prepare these high-volume menu items à la minute — tortillas are ready to reheat on the plancha, while chips and tostadas are ready to drop in the fryer, saving you labor hours. Our chips and tostadas are made with a coarser grind and lower moisture to ensure the crunchiest, crispiest texture possible. These are available for Foodservice via broadliner distributors.
To onboard these items, either: Connect us directly with your distributor representative via email at distribution@masienda.com, specifying the products of interest — OR — set up a call with our Hospitality Team to learn more.
Frequently Asked Questions
Does Masienda have a wholesale catalog?
All of our available items are on the wholesale page of masienda.com. If you have questions on restock dates, please email us at orders@masienda.com.
Do you ship internationally or to Hawaii, Alaska or Puerto Rico?
While wholesale parcel shipping costs to Hawaii, Alaska or Puerto Rico are generally cost-prohibitive, you may request a parcel quote on smaller wholesale orders at info@masienda.com.
International wholesale orders are limited to full pallets of Heirloom Corn Masa Harina, picked up by your freight forwarder from Dallas TX or delivered to the US port of your choice (domestic shipping costs apply). We are unable to ship heirloom corn internationally or manage international shipping logistics. Email us at info@masienda.com to learn more.
How about Masienda samples?
Our Heirloom Corn Masa Harina (white & blue) is available at Whole Foods nationwide an ever-growing list of national retailers, which is the lowest price point for sampling. If you do not live near a stockist or are looking for colors/products that are not sold there, samples can be purchased on our website and (small) sample orders receive free shipping. Please email us at orders@masienda.com to receive a code.
Does Masienda offer consulting services?
Masienda has worked with professional chefs, large-scale manufacturers and retailers to build custom masa programs. While this service is complimentary for our wholesale partners, we are happy to provide consultation to those outside of our network. Please email info@masienda.com to discuss in further detail.
Can I plant Masienda corn or beans to grow my own supply?
No. By accepting delivery of Masienda landrace maize or heirloom beans, recipient acknowledges and confirms that this Masienda product shall not be propagated, cultivated or resold, in strict accordance with the Nagoya Protocol and state sales tax regulations.
How do I store Masienda dry ingredients like corn and beans?
Although Masienda utilizes ultra hermetic storage bags, we kindly request that our products remain in a cool, dry place to ensure the highest quality possible. Stored properly, Masienda corn has an indefinite shelf life.
I’m inspired! How do I get started nixtamalizing corn?
Over the years, we’ve created a variety of educational materials to help spread the gospel of heirloom corn and make nixtamalization accessible. The most in-depth resource is the book MASA: Techniques, Recipes and Reflections on a Timeless Staple . Our blog is also full of handy articles, guides and recipes. We’re also constantly publishing new tutorials on the . If there’s something you wish to learn about but don’t see, please send us your query at info@masienda.com.